Why Use Beresfords Lettings

By the Beresfords Marketing Team - 10th November 2011

Beresfords are one of the largest independent Estate Agents in the South East. Established in 1968 we are able to demonstrate a consistent track record spanning five decades.

Landlords are encouraged to use a reputable agent who is a member of ARLA (Association of Residential Letting Agents), the industry's regulatory body.

Many letting agents are not members and as such cannot be held responsible for their actions.

Not only are Beresfords a member firm of ARLA but our personnel receive regular training to ensure they provide reliable advice to our clients.

Beresfords are proud that their success has been recognised within the industry having received an eighteen awards, over the last four years, at both regional and national level.

Most recently we were awarded with Best Estate Agency Marketing in the UK and Best Estate & Lettings Agency in Essex at the Daily Mail UK Property Awards. We have also been awarded Gold for 'Best UK Medium Agency' at The Sunday Times & The Times Estate Agency of the Year awards.

Agent's advice on pricing can vary considerably. Before providing a market appraisal of your property Beresfords thoroughly research the market.

Our personnel are experienced within the lettings industry and retain extensive local knowledge, which is essential when offering specialist marketing advice to our landlords.

Operating from a large network of branches throughout Essex and Greater London we always have a substantial database of professional working tenants who are searching for properties to rent across the region. Additionally our associated office in Pall Mall provides further exposure for our landlord's properties within the lucrative Central London and International markets.

Beresfords conduct extensive marketing campaigns on all properties to let including comprehensive advertising strategies in all the leading local and regional newspapers.

Additional advertising is secured through various colour magazines including Residential, Beresfords own publication, which is distributed to almost ¼ of a million homes throughout the region.

The internet plays a major role in Beresfords marketing strategy. Not only are properties advertised on our own website but also on prominent national portals including Rightmove, Findaproperty, Property Live and Globrix.

Beresfords were the first agent in the UK to launch our own internet TV channel BeresfordsTV. Landlord's properties can be displayed using professionally produced videos with accompanying voiceovers and soundtracks.

Assessing the credibility of any potential tenant is essential. However, many letting agents only conduct basic referencing.

Beresfords use a specialist company who process detailed checks and do not recommend tenants unless they are able to meet certain criteria. As a result Beresfords retain one of the lowest rental arrears rates within the industry.

Beresfords offer a wide range of additional services including rent guarantee schemes, which cover rental payments and legal expenses in the rare event of a tenant defaulting on their payments whilst in occupation.

Beresfords can operate on a let-only or fully managed basis and offer a competitive range of charges.

The most popular option for our landlords is our fully managed service with charges starting from as little as £1.45 per day!

Many of our landlords lead busy lives and do not have the time or often the related experience to deal with everything personally.

Personnel in our Property Management Centre are responsible for resolving maintenance issues and contractual disputes.

Beresfords recognise that a rental investment is a valuable asset, and any serious property investor will appreciate the importance of using an experienced letting agent who is adequately equipped and qualified to handle matters effectively on their behalf.

A combination of our unquestionable track record, proactive and dynamic approach to marketing, and extensive experience of what it takes to effectively let and manage a property should provide any discerning landlord with the confidence that their rental investment will be in safe hands.