Beresfords Country Village

By the Beresfords Marketing Team - 11th April 2016

Beresfords has established itself as an estate agency with a strong and professional base within Essex, Greater London and the surrounding areas. Our reputation as property advisers, with a highly regarded family brand, spans nearly 50 years. The company has helped tens of thousands of satisfied customers over the years and we are multiple winners of leading industry awards, including being named Best Estate Agency in Essex three years running.

Chairman and Managing Director, Paul Beresford, is extremely proud of the family business, which originally started in Upminster in 1968 by his parents as a reputable, single office practice. Having left London following his training after two years, Paul joined the original office in 1975 and the company has now grown to include 14 residential sales branches across Essex, into Greater and Central London, ranging from commuter towns and the country's newest City, Chelmsford, to quant villages and historic market towns. After many years of success in the country homes market, we are launching with some pride, the wider ranging Beresfords Country and Village brand.

Based at the prestigious offices in Chelmsford, James Caffrey manages the Country and Village team and is delighted to market some of the most impressive and unique properties in the area, coupled with some of the prettiest and most attractive village properties throughout the county. James comments: "The Beresfords brand is extremely strong in the county thanks to the company being established for nearly half a century. Although we have successfully operated in the Country Homes market for a number of years, we wanted to develop a brand that not only has a synergy with the mainstream Beresfords brand but also made this specialist division suitably unique. After all we are selling some of the most exclusive and distinctive properties in the county."

The Beresfords Country and Village team offers an exclusive and bespoke service tailored to outstanding properties. Whether this includes a country estate, substantial period property, or picturesque and highly individual village cottages and houses, they all deserve a personalised marketing plan.

The team is made up of highly experienced individuals, all of whom have substantial knowledge of this specialist market. Working alongside James are Jamie Stephenson, Ruth Doyle, Alison Spillane and Harriet Walford. Whilst each member of the team has a responsibility for a particular area due to their intimate knowledge of the region, they work as a team and closely with Paul Beresford as the Managing Director, who takes a day-to-day interest and active role in the division.

James continues as to how Beresfords marketing sets the company apart from the competition: "It is no surprise that the more people who see your property, the greater sale price that can be achieved. This is why we market clients' properties to the widest possible audience through multiple advertising opportunities. This is vital when statistics show across our branches that over 50% of homebuyers are from outside the local area. Unlike many of our Country Homes competitors, Beresfords properties are advertised across the county into Greater and Central London through the network of branches and The London Office; a number of buyers will be overseas or London-based and this connection is imperative to achieving the best marketing and price."

"The Group, including the Country and Village division, is also active in many other marketing initiatives, including the Move to the Country Show in London and carefully targeted advertising messages via our database of clients which currently approaches nearly 90,000! Thanks to the above opportunities, advertising across the leading property portals, regular newspaper advertising, bespoke marketing campaigns including our own property magazines 'Residential', which reaches 400,000 homes across Essex plus 'Essex Homes Style', carefully commissioned property brochures and social savvy promotional messages, we ensure clients properties are advertised to the widest possible audience."

James concludes:

"I am extremely proud to work for Beresfords, the fact that it is still very much a family run business is what many of our clients appreciate. Although Beresfords has heritage, we are still very much a forward thinking company with award winning marketing campaigns including the recent, much coveted 'Best UK Marketing' Award and a reputation for providing excellent customer service."